Metabolik
MetaboliK is a revolutionary weight management and health program, sought to
redefine the approach to sustainable weight loss and improve cardiometabolic health. I collaborated
with the MetaboliK team to create an engaging and informative digital platform that showcased their
holistic program, personalized approach, and comprehensive support system.
- UI/UX
- Visual design
- Brand Identity
- Prototyping
The Client
MetaboliK is a
leading health initiative, aimed to address the multifaceted challenges of weight management through
a combination of FDA-approved medications, health coaching, nutrition therapy, and behavioral
modifications. Their goal was to empower individuals to achieve long-lasting results in a
judgment-free and supportive environment.
Brand & Strategy Kickoff
The MetaboliK
team and I jointly developed brand attributes, target groups and corporate goals. The goal was not
to have extensive discussions or to develop a perfect solution, but to make quick decisions, to get
commitment and to be able to act strategically despite limited time and budget.
By brainstorming and prioritizing ideas in terms of efficiency and awareness, we quickly came to a roadmap with the next steps, focusing not just on the website, but also on the organization itself – I believe that a strong organization is more likely to create strong products and services.
By brainstorming and prioritizing ideas in terms of efficiency and awareness, we quickly came to a roadmap with the next steps, focusing not just on the website, but also on the organization itself – I believe that a strong organization is more likely to create strong products and services.
Finding a Visual Style
After a few
discussions I took the mission statement and the brand attributes to craft a few different design
directions to present to the client right before starting. The approach was to integrate design
strategies and methodologies, aimed to bridge the gap between complex medical information and
user-friendly presentation, ensuring a compelling and informative digital experience for prospective
program participants.
User Research and Understanding
- Conducted in-depth user research to comprehend the target audience's needs, pain points, and expectations regarding weight management solutions.
- Utilized personas and user journey maps to visualize the user's interaction with the website, enabling a tailored design approach.
Content Strategy and Information Architecture
- Collaborated closely with the MetaboliK team to distill complex medical information into user-friendly content, prioritizing clarity and accuracy.
- Mapped out a comprehensive information architecture ensuring a logical flow, guiding users from program introduction to specific details like consultations, medications, and ongoing support.
Visual Design Elements
- Employed a minimalistic yet visually engaging design with a focus on readability and accessibility.
- Implemented a harmonious color palette, typography, and iconography, fostering a sense of trust and professionalism while ensuring easy legibility across devices.
SEO and Accessibility Integration
- Implemented search engine optimization (SEO) strategies to improve the website's visibility, ensuring it ranks favorably in search engine results, thereby increasing organic traffic.
- Adhered to web accessibility standards (WCAG) to ensure inclusivity, making the site accessible to all users, including those with disabilities.
Iterative Design and User Testing
- Adopted an iterative design process, incorporating user feedback and conducting usability testing to refine the site's functionality and address potential pain points.
- Continuously monitored user behavior through analytics tools to identify areas for improvement, optimizing the site's performance and usability.
Outcomes
- Enhanced User Experience: Positive feedback highlighted improved navigation and comprehension of the program's components and benefits, enhancing the overall user experience.
- Increased Engagement Metrics: Analytics indicated prolonged user sessions and reduced bounce rates, signifying heightened user engagement and interest.
- Positive Impact on Conversions: Increased inquiries and conversions showcased the website's effectiveness in informing and attracting potential program participants
- Brand Recognition and Authority: Contributed to establishing MetaboliK as a leading authority in weight management and metabolic health, enhancing brand recognition and credibility.
